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Review Article
A Study on Factor behind Brand Switching in FMCG Products
Dr. S. Mohanapriya1
R.B. Tharani2
1 Assistant Professor, Department of Commerce, A.V.P College of Arts and Science, Tirupur, Tamil Nadu. India. 2 II-M.Com, Department of Commerce, A.V.P College of Arts and Science, Tirupur, Tamil Nadu, India
Published Online: March-April 2026
Pages: 74-78
Cite this article
↗ https://www.doi.org/10.59256/ijsreat.20260602011
References
1. Joshi, P. (2021)1. Study of consumer perception towards online shopping of FMCG products. International Journal of Research and
Analytical Reviews (IJRAR), Volume:8, Issue: 2,ISSN: 2349-5138
2. Devi, G. (2021)2. An empirical study on role of emotions in consumer buying behavior in relation to FMCG products. International Journal
of Multidisciplinary Research, Volume: 11, Issue: 6,ISSN: 2277-9302
3. Shetty, G., Nougarahiya, S., Mandloi, D., & Sarsodia, T. (2020)3. COVID-19 and Global Commerce: An Analysis of FMCG, and Retail
Industries of Tomorrow. COVID-19: Social Science Response. Dr. BR Ambedkar University of Social Sciences (BRAUSS), Indore.
Analytical Reviews (IJRAR), Volume:8, Issue: 2,ISSN: 2349-5138
2. Devi, G. (2021)2. An empirical study on role of emotions in consumer buying behavior in relation to FMCG products. International Journal
of Multidisciplinary Research, Volume: 11, Issue: 6,ISSN: 2277-9302
3. Shetty, G., Nougarahiya, S., Mandloi, D., & Sarsodia, T. (2020)3. COVID-19 and Global Commerce: An Analysis of FMCG, and Retail
Industries of Tomorrow. COVID-19: Social Science Response. Dr. BR Ambedkar University of Social Sciences (BRAUSS), Indore.
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