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This study focuses on analyzing the factors behind brand switching in FMCG products. In the competitive FMCG market, consumers frequently shift from one brand to another due to various influencing factors. The main objective of the study is to identify the key reasons that motivate consumers to switch brands. Primary data were collected from 100 respondents using a structured questionnaire through the convenience sampling method, while secondary data were collected from journals, books and websites. Percentage analysis, Chi-square test and ranking techniques were used to analyze the collected data. The study helps to understand consumer behaviour, the major factors influencing brand switching, and provides suggestions for companies to improve customer satisfaction and brand loyalty in the FMCG sector.